Should you start a home based or mom owned business?
I get the question all the time from people I meet at event and customer, women from my online business group. Would I recommend starting a home based business? Well I would but you must be ready to put in the work to make is grow, if not you are throwing money in the wind to watch is fall. I started my company 7 years ago and I enjoy what I do, but it has been a long time and a lot of work to really finally see it start to grow.
Years ago when I was a child and teenager, I remember moms staying at home and selling Avon ,Watkins ,Staley products or running a hair salon, attached to or beside their home. That what my mom, grandmother and aunt all did. My neighbor sold Stanley and grandma ran a salon next to her house and sold Watkins in there too! And several ladies sold Avon; you could always find an Avon book to look at. Boy did I love foxfire perfume! Back then everyone made their own clothes because it was cheaper. Then all the clothing started being made in Japan, and they could be bought cheaper that you could buy material and put your time into making them. Times change women went to work away from home, and home based business, started failing away, no one had time to put into them while working outside of the home. Yes some of the well knows companies managed to stay around with a small home based sellers. Then a few new companies popped up here and there ,some faded out and other have lasted, but none really had as many representatives as in years past, but then the ones that stuck with it had more customers because there were fewer representatives to buy from.
I have noticed a large increase in home based mom owned business in the last few years ,. With the fall in the economy, so many people losing their jobs, more women than ever are working from home running a home based business and working a full time job. Companies like Thirty-one, Watkins ,Avon, Initials inc. ,Scentsy and many more in a long list are growing at a extremely fast pace. If you get in early when they first hit your area you can do very well ,but after awhile the area becomes a little saturated and sales may fall off quite a bit.. But most of these companies are developing a large fan base and with adding new product lines seem to be doing well.
If you are considering starting a business, there are several things to consider, First ,choose something that you love , If you don't really like jewelry or wear it then you should not sell it , or if you are not into purses, same thing, If it is not a product you would buy or really like enough to be passionate about it ,you probably want really have your heart into selling it and it will show ,therefore you really want enjoy what you are doing . People are more likely to buy from you if they feel that you are confident in your products and love what you do.
Second, is there a need or demand for the product? For instants, If you know 20 Thirty-one reps that live within 15 min of you, I would not suggest signing up to be a rep, too much competition. Maybe choose a different purse company that does not have many reps in your area. Or choose something unique, that you love and other will love that no one is selling, if you are a crafter and make new or unique items for fun that may be your calling, start a business with something no one in your area is selling.
Check back again tomorrow for more tips, leave us your question about ideal, web stores, facebook, marketing anything you want help with to start your own business. We will be posting more helpful hints and suggestions to help you change your life with your business!
A few items from some local small business I know,